Now in private beta

Never leave a customer on read again.

You tell Recadly which topics matter. It drafts the reply in your written voice — or records it in your cloned voice — for any matching Instagram DM or comment. Approve each one, or let trusted topics handle themselves. Nothing goes out that you didn't allow.

Are you open today? 🥺
Yes — until 8pm 🧡
What Recadly does

Six quiet helpers, one calmer inbox.

Each one stays out of the way until you need it. You decide, per topic, whether it drafts and waits — or answers on its own.

Suggested replies

Above the compose bar you get drafts written from the whole recent exchange — not just the last message. Tap one, edit a word, send.

Rules per topic

Sizing, shipping, prices, press — each topic gets its own rule: suggest only, auto-reply, or auto-reply once and then suggest. One toggle each.

Approvals queue

Every draft in one place, grouped by rule. Generate a whole section at once, send all, or clear it and start over. Coffee-length work.

Voice notes in your voice

Clone your voice once. Recadly can answer with a real audio note — the format people actually open — or send one you pre-recorded.

Follow-through

The chats that go quiet are the ones that cost you. Recadly picks the thread back up, keeps the thread of the conversation, and stops the moment it closes.

A funnel you can see

Every chat carries a stage, tagged automatically. The funnel view shows where they stall, which words start the good conversations, and who is close to buying.

Opportunity cost · a customer isn't one sale

This is what's quietly
walking out the door.

A customer who never arrives doesn't cost you one ticket. They cost you that ticket for every month they would have stayed. Move the sliders.

20messages
5100
€60per month
€10€500
4months
124
Revenue that never arrives
€1,039

For every month it stays like this: 4.3 customers × €60 × 4 months.

Assumes 5% of unanswered DMs would have become customers. Change the numbers to yours — the arithmetic is right there.

Follower → customer

Four things happen
between the DM and the sale.

Most tools do the first one. Recadly stays for all four.

01 · Notices

It spots the ones that matter

DMs, comments on your posts and reels, replies to your stories — all in one inbox. Recadly matches each against your topics and tags the ones worth your time.

Auto-tagging
02 · Answers

It replies the way you would

Text or a voice note in your cloned voice, drafted from your own past messages and your written instructions. Waiting for your tap, or sent on its own — your call, per topic.

Your voice
03 · Follows up

It doesn't let them go cold

A chat that stalls gets picked back up, with the memory of what was already said. When it closes — won or lost — Recadly stops, and stops for good.

Follow-through
04 · Shows you

It tells you where the money leaks

A live funnel from first message to closed, buy-intent scores on the inbox rows, and the objection that keeps coming back. No spreadsheet.

Analytics
The thread

A messaging app you already know,
with a calmer co-pilot.

1

Recadly notices the question

A small coral hint surfaces under the customer's last message — "noticed a question about shipping & returns". No takeover, no chatbot voice.

2

Three drafts wait above your compose

Tappable replies — short, warm, in your tone. The first one is usually right. The others give you variations.

3

Tap → edit → send

One tap drops the draft into the field. Edit a single word, change the emoji, send when you mean it. Nothing goes out behind your back.

Your actual voice

The reply they open first
is the one they can hear.

0:14

Sent as a real Instagram audio message — not a link, not a file.

Record about a minute of yourself once. From then on Recadly can answer in audio — your accent, your pace, your way of trailing off at the end of a sentence.

Answers you never recorded. Recadly drafts the reply, then speaks it in your cloned voice — so a question that lands while you're out can still get an audio answer.

Or keep a library of real ones. Record the answers you give every week once, and drop the right one into a thread in a tap. Nothing synthetic involved.

You hear it before they do. Voice notes go through the same approvals queue as text. Play it, keep it or bin it, then send.

How it works

Three minutes to set up.
Hours back every week.

STEP 01

Connect Instagram

Through Meta's official API. We never touch your password, and you can disconnect any time from settings.

STEP 02

It learns from your own replies

No questionnaire. Recadly reads the messages you actually typed yourself — up to 400 of them — and builds a style guide from your emoji habits, your warmth, your humour. It refreshes itself as you keep writing.

STEP 03

Say what you'd never say

Write your rules in plain language — prices, what's in stock, what to never promise. Recadly reads it back, tells you where it contradicts itself, and offers a cleaner version.

STEP 04

Approve, send, repeat

Open a thread and tap the draft you like. Or clear the whole approvals queue over a morning coffee. The topics you trust stop asking.

Why "Recadly"
In Portuguese, "deixar um recado" means to leave a message for someone — warm, personal, the kind of thing a friend would do. Your customers deserve that kind of reply.
re·ca·do · /ʁɨˈkadu/ · n. a message left with care
Privacy by default

Your customers' messages are not training data.

Recadly only reads what it needs to draft a reply. We don't sell anything, fine-tune anything, or share anything.

Encrypted in transit and at rest

TLS 1.3 between your phone and our servers. AES-256 on disk. The same protocols your bank uses.

Deletion means deletion

Request deletion from inside the app and every row tied to your account goes — conversations, messages, drafts, voice profile. Not flagged as hidden. Deleted.

Raw events don't pile up

Once an incoming message has been processed, the raw event Meta sent us is dropped after 30 days. We keep the conversation you can see in the app, not a second shadow copy of it.

Disconnect in one tap

Revoke access from your settings. Recadly stops reading, drafting, and storing anything new — immediately.

Honest answers

Things people ask before signing up.

Does Recadly send messages on its own?
That's up to you. By default Recadly only drafts — every message waits for your tap before going out. For specific topics (out-of-hours holding replies, an FAQ you're tired of typing) you can switch a rule to auto-send. Each rule is its own toggle, and you can flip back to manual any time.
Will customers know they're talking to AI?
They're not talking to AI — they're talking to you. Recadly suggests; you write. Most customers wouldn't tell the difference between a Recadly-assisted reply and one you wrote from scratch, because in the end, you did write it.
What does Recadly read?
Only the DMs and post/reel comments that match the rules you set up. Recadly checks each incoming message against your topics — anything that doesn’t match isn’t drafted or stored. We never read your feed, your stories, your followers, or any other part of your account.
Is the voice note really my voice?
It's a clone built from a recording of you, so yes — your accent and your pace, close enough that regulars don't notice. You hear every one before it goes, so nothing leaves in a version you wouldn't have sent. And if you'd rather not use a clone at all, keep a library of notes you recorded yourself and send those instead.
What if it gets something wrong?
Start with everything on suggest-only — nothing leaves without your tap — and switch a topic to auto-reply once you've read a few dozen of its drafts and trust them. Write what it must never say into your instructions; Recadly reads that back to you and flags where it contradicts itself. And a queued reply can still be cancelled before it goes.
How much does it cost?
Free during the private beta. When we start charging we'll publish one clear price before anyone is billed — no hidden message tiers, no surprise overage.
Can I run more than one account?
Yes — connect several Instagram accounts and switch between them in the app. Rules, instructions and the voice profile belong to each account separately, so a second brand doesn't inherit the first one's tone. More than one person can share an account too: send a teammate an invite code from the account where Instagram was connected, they sign in with Apple and enter it. You choose what the code grants — admin (everything), setter (works the drafts and the funnel) or closer (replies in the inbox).
What about Android?
iOS first, Android after. Add yourself to the waitlist and we'll email you when the Android beta opens.

Get your evenings back.

Join the waitlist and we'll send your beta invite as soon as a spot opens. No spam, no drip campaigns.